According to “The Loyalty Effect” by Frederick F. Reichheld, retaining just 5% percent more of your customers can boost your profits as much as 95 percent (Harvard Business School Press, 1996).

That's the power of customer loyalty – and it’s obviously very powerful.

Benefits to "you" the Realtor: These housewarming/closing gift packages will have many of the clients you have sold to in the past and future ones to work hard to get you referrals and take your sales through the roof . Can you imagine 95 % more ?

The retention of loyal customers increases your bottom line for a few simple reasons:

1. It costs far more to acquire a new client than to keep a current one telling the world about you .
2. Loyal customers guarantee repeat business. When given a gift they will tell a minimum of 50 people about “YOU”
3. What if we could have strangers becoming  your “Raving Fans” and telling everyone to check you out and never have met you .
4. People who receive “Gifts” psychologically feel they must return the favor. (By referring you)
5. Did you know that when a waiter or waitress adds 2 mints with a patron's check, it usually increases their tip by 20% ?